aglitterofmymind:
thebigsevenfive:
”This was an ad made by bodyshop. But Barbie INC. found out about it and now it’s banned. Repost if you think this ad deserves to be seen.”
This is beautiful. Oh. My. God.
EDIIT: Just found this about it:
The late Anita Roddick, founder of The Body Shop, wrote in 2001:
In 1998, The Body Shop debuted its self-esteem campaign, featuring the generously proportioned doll we dubbed “Ruby.” … …
Ruby was a fun idea, but she carried a serious message. She was intended to challenge stereotypes of beauty and counter the pervasive influence of the cosmetics industry, of which we understood we were a part. Perhaps more than we had even hoped, Ruby kick-started a worldwide debate about body image and self-esteem.
But Ruby was not universally loved. In the United States, the toy company Mattel sent us a cease-and-desist order, demanding we pull the images of Ruby from American shop windows. Their reason: Ruby was making Barbie look bad, presumably by mocking the plastic twig-like bestseller (Barbie dolls sell at a rate of two per second; it’s hard to see how our Ruby could have done any meaningful damage.) I was ecstatic that Mattel thought Ruby was insulting to Barbie — the idea of one inanimate piece of molded plastic hurting another’s feelings was absolutely mind-blowing.
Don’t usually re-blog things but this is amazing!
